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Former RCA, MTV Execs Near Launch Of CÜR Music Streaming Service

NEW YORK (Hypebot) — Yes, yet another streaming music service is nearing launch. Led by former top executives at MTV and RCA, CÜR Music promises a "next generation" and "immersive" music experience.

CÜR Media announced today that it has entered into a digital content streaming agreement with MediaNet to licence 22 million tracks from all the major and 80,000 indie labels. Led by MTV founder John A Lack and former RCA Chairman/CEO Bob Jamieson CÜR Music, bills itself as a next generation mobile and web music application.

What "next generation" means for CÜR isn't yet clear.

"This agreement with MediaNet is another important step forward for CÜR as we move toward the launch of CÜR Music, our next generation social music experience," commented Tom Brophy, CEO of CÜR Media, commented. "We continue to work diligently on procuring additional content and developing unique features to push the boundaries of our application beyond traditional music streaming and into a completely immersive experience that will enable people to personalize, share, and create."