HoB Teams Up With Big Mac

(CelebrityAccess MediaWire) —

House of Blues is teaming with McDonald's Big Mac to kick off a three-week sweepstakes (April 12-May 2) starting with two launch concert events. Together, the first-ever partners are bringing the ultimate in music and fast food to unveil the Big Mac 'Are You MAC Enough?'
sweepstakes.

Brooklyn rapper Fabolous performed tracks from his recently released third album, Real Talk, on Atlanta Records at the Chicagot. On April 12, the momentum continues at the Los Angeles House of Blues with the hip-hop, Latin infused sounds of Ozomatli, playing from their latest album entitled Street Signs on Concord Records.

"House of Blues fits perfectly with Big Mac and relates to our customers," said Douglas Freeland, director of Brand/Entertainment Strategy McDonald's U.S. Marketing. "Much like rap and rock music, the Big Mac "Are You MAC Enough?" sweepstakes is energetic, far reaching and about individuality."

"Music is a powerful tool to reach people," said Fabolous. "The "Are You MAC Enough?" sweepstakes gives us a great opportunity to blend our style of music with this promotion."

During the sweepstakes, a MAC code will be featured on Big Mac sandwich packaging at McDonald's while supplies last. Customers can enter the code online at http://www.playatmcd.com/ * or via text message for a chance to win the Big Mac "Are You MAC Enough?" Grand Prize — tickets, to attend 10 concerts, with a guest, at any House of Blues location in the U.S. from July 2005 — July 2006. The Grand Prize winner chooses the concerts to attend, and air, transportation and accommodations are included. Ten additional winners will receive a select number of concert tickets to be used throughout the year in the winner's regional area.


"The Big Mac "Are You MAC Enough?" sweepstakes is one of the most extensive promotions ever hosted at House of Blues," said Paul Sewell, senior vice president Sponsorship, House of Blues Entertainment, Inc. "We are excited to work with McDonald's on such a groundbreaking project guaranteed to touch such a large number of our music-loving guests." –Jane Cohen and Bob Grossweiner

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