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HSBC Arena Patrons Get

COSTA MESA, CA (CelebrityAccess MediaWire) —, has signed a long-term contract extension with the Buffalo Sabres and their home venue, the HSBC Arena. The renewal of the ticketing services agreement includes a partnership with StubHub for secondary ticket market integration. This new added value feature allows season ticket holders the benefit of reselling, transferring or donating tickets, as well as managing their ticket inventory online using the MyTickets(TM) interface from

The contract extension between the Buffalo Sabres, HSBC Arena and makes StubHub, "the Official Fan to Fan Ticket Marketplace of the Buffalo Sabres." For, it marks the first time that one of their non-Major League Baseball clients has partnered with StubHub, the largest secondary seller in the ticketing industry.

"We are excited to be extending and diversifying our longstanding relationship with the Buffalo Sabres and HSBC Arena," said Brian Roberts, vice president of sales, "We're also eager to bring the benefits of the secondary marketplace to Sabres fans and patrons of HSBC."

Integration of secondary market benefits for Sabres fans is facilitated by MyTickets(TM), an online ticket management system for season ticket holders. Tickets can be transferred, donated and resold in a password-protected, secure online environment. All transactions are completed via an instant e-mail delivery using Tickets@Home functionality. Season ticket holders know they have an easy-to-use means of recovering the cost of unused tickets – and fans have instant access to a wide range of available seats.

"The commitment that has to best-in-class customer service and ongoing technological innovation has been a major benefit for the Sabres and HSBC Arena," said Dan DiPofi, chief operating officer, Buffalo Sabres. "We are thrilled to now offer secondary market integration to our season ticket holders and fans, and are confident that it will greatly enhance their experiences with our team and venue. We look forward to growing our relationship with"

The 19,000-seat HSBC Arena is controlled by the Sabres and has been a client since 1996. The arena, owned by Erie County, is also home to the National Lacrosse League's Buffalo Bandits and is Western New York's premiere facility for a wide variety of concerts, ice shows, sporting events and family entertainment. –by CelebrityAccess Staff Writers