BOSTON, MA (Hypebot) – Digital distributor INgrooves has added physical distribution to it offering with the new Crystal Method album "Divided By Night" released on May 12th. In its first week of release, the album hit #1 on Amazon and was the #1 electronic album on iTunes.
INgroove's brick and mortar distribution will be handled via Universal's Fontana, a relationship facilitated by UMG's major equity investment in the company last year. Competing digital distributor The Orchard began offering a similar dual service recently with it's acquisition of TVT. Physical sales are shrinking. But because of increased competition, so are the margins that digital distributors can charge making revenue diversification an essential business strategy.
A spokesperson for INgrooves says the company will also offer physical distribution to other clients and in addition to The Crystal Method already has dual deals for new albums by Freeland, Adam Freeland’s new music project with a June 9th release date and a summer release by is a Latin Hip Hop artist Down aka Kilo.
“We’re thrilled with our fans’ reception of Divided By Night,” said Ken Jordan and Scott Kirkland of The Crystal Method. “We’ve always done our own thing, making music that we love and we know our fans love. Having INgrooves handle both physical and digital distribution was an extension of our independence as artists and we’re really happy with the outcome.”
“The Crystal Method continues to be one of the most influential bands in music today,” said Robb McDaniels, Chief Executive Officer and Founder of INgrooves. “INgrooves is thrilled to work with the duo to distribute their latest release both digitally and physically in order to maximize all marketing, promotion and sales opportunities.”