LOS ANGELES (CelebrityAccess) — Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Rentrak.
Rentrak's Senior Media Analyst Paul Dergarabedian credits Lionsgate's consistent release date strategy and impressive marketing campaign for the strong repeat performance.
"It's really about driving a very fickle audience, that teen, YA — whatever you want to call them — they're really tough to get a handle on. Their tastes change like the wind," he said. "The key is keeping the young adult audience engaged, excited and enthusiastic."
"Insurgent" also performed well overseas, taking in $47 million from 76 markets, bringing its worldwide total to $101 million.
1 Divergent Series: Insurgent, The Lionsgate $54,025,000
2 Cinderella Disney $34,492,000
3 Run All Night Warner Bros. $5,115,000
4 Gunman, The Open Road $5,008,707
5 Kingsman: The Secret Service 20th Century Fox $4,600,000
6 Do You Believe? Pure Flix $4,000,000
7 Second Best Exotic Marigold Hotel, The Fox Searchlight $3,450,000
8 Focus Warner Bros. $3,300,000
9 Chappie Sony $2,650,000
10 Spongebob Squarepants: Sponge Out Of Wat Paramount $2,350,000