LOS ANGELES (Hypebot) â€“ It's official. Universal has made a major investment in Buzznet. The music centered social networking site also owns music blogs Stereogum and Idolator.
"This partnership marks one of the first times that a music company will be directly involved in developing editorial programming for a social media site, with both companies sharing in the revenue."
There are many good reasons that this is "one of the first times" a record label has some control over music editorial content. The biggest one is fairness. Can Universal squash a bad review? Will other labels and bands get the same amount of space? Should the fans trust these site to remain impartial?