NASHVILLE, TN (CelebrityAccess MediaWire) — Cherry Heart Music & Entertainment President/Manager, Gratton E. Stephens, III announced that Jennifer Rose Parker has joined the company as Senior Vice President Entertainment Marketing, effective immediately. In her new position with Cherry Heart’s Sports & Entertainment Marketing division Rose Parker will initiate strategic marketing partnerships, garner celebrity & artist endorsements and sponsorships, as well as maximize relationships throughout the divisions of the multi-faceted entertainment company.
“Strategic partnerships are the way of the future and the future is now,” says Stephens. “Jennifer comes to Cherry Heart to lead us in a fresh direction for marketing strategies.”
“We are extremely excited to work with Jennifer and I know everyone else will be as well when she turns unique ideas into profitable relationships.” adds Shelby Kennedy, Sr. Vice President/COO.
“The entertainment world is rapidly changing, and I believe that creating sustainable brand building initiatives and strategic partnerships within the music and entertainment community is paramount to the present, and the absolute direction of the future,” says Rose Parker. “Cherry Heart Music has an amazing and experienced team, a strong vision for innovation, and a lot of exciting plans for the future — I’m truly excited to be a part of it.”
Little Rock, Arkansas native, Jennifer Rose Parker has over 13 years of experience in the sales and marketing industry. Jennifer launched her own firm, Parker Communications, in the fall of 2006 after seeing a great need for marketing consulting services in the entertainment industry. Prior to opening Parker Communications, she held the position of Senior Director of National Accounts at TBA Global Events where she worked with a variety of clients including Cendant Corporation, The Inauguration Committee for the 2004 Presidential Election, Playboy Magazine’s 50th Anniversary, and “O” Magazine, among others. Jennifer spent six years as VP/General Manager at The Sound Kitchen Recording Studios Facility where she was responsible for the general operations, sales, and marketing for the studio, which is the largest in the country, and its various recording divisions. A graduate of Hendrix College in Conway, AR, Jennifer has lived in Nashville since 1994. A Music Leadership program graduate and a founding board member of NAPRS, she remains active in several professional and charitable organizations including the CMA, MPI, Safe Haven Family Shelter and Second Harvest Food Bank. –by CelebrityAccess Staff Writers