LONDON (VIP NEWS) — Promoter Kilimanjaro Live has joined forces with Triple A Media and Vlogger Events to launch Free Focus – a new digital and music talent management firm.
The company’s board consists of Stuart Galbraith and Mark Walker (Kilimanjaro Live), Tom Burns and Dave Bullas (Vlogger Events) and Andy Hipkiss and James Hancock (Triple A Media). They will combine their respective strengths with the aim of “developing long-term careers and growth for stars of a digital age”.
Mark Walker identified a gap in the market while promoting YouTube stars Tyler Oakley, Lilly Singh, and Emma Blackery, having worked with Burns and Bullas on Vlogger`s YouTube gathering Summer In The City.
Free Focus has announced its first signings as singer-songwriter and 4Music UK Music Video Chart presenter Bethan Leadley, and indie beach-pop duo Box Of Light.
Kilimanjaro Live and Triple A Media have already worked with Leadley to build her live musical career and say the move represents a natural progression from that.
Recognizing that branding and sponsorship make up a significant portion of digital stars income, Free Focus aims to strategically maximize revenue from those streams whilst introducing talent to new areas where revenue and long-term careers can be built.
