Sony Music Nashville has hired radio veteran Larry Santiago as promotion manager, West Coast, Epic Records. He will be based in Los Angeles and report directly to Bill Macky, vice president, National Promotion, Epic Records Nashville.
"Larry brings a great deal of experience not just in the radio and music business, but also in the relationships he's built over the years," said Macky. "In a very short period of time, he has made a significant impact in the western region. He's a great addition the Epic Nashville team, and I'm looking forward to building this label with Larry on board."
Santiago began his career as an on-air talent at KFYE radio in Fresno, CA. He served as program director for KJUG in Tulare, CA from 1986-1996 and managed a staff of 15+ at Fresno's KNAX for the next three years. In 1998 he accepted the PD position at Premiere Radio Networks where he oversaw all programming aspects of After MidNite with Blair Garner, Club Country Live with Tony & Kris and several other syndicated programs. For the last three years Larry has been on on-air talent personality at KZLA Radio in LA.
He most recently covered West Coast regional promotion for Vivaton Records. –Bob Grossweiner and Jane Cohen