Levi's and California radio station KROQ-FM bring together what is being billed as the music
event of the summer with the convergence of new and old school punk rock for
The Levi's Dangerously Low Dough Show – Inland Invasion 2, produced and
promoted in conjunction with Clear Channel Entertainment. There will be nearly 12 hours
of music at the Glen Helen Amphitheater in San Bernardino, CA on
September 14 starting at 11:00 AM. Tickets are priced at $35. Highlights from the concert will be
broadcast in October on the Music Choice Channel and included on MTV2's fall
History of Punk programming.
Celebrating the 25th Anniversary of punk rock music, the highly anticipated
concert features an unprecedented lineup of artists including the Sex
Pistols, Blink-182, The Offspring, Social Distortion, Pennywise, X, Bad
Religion, The Buzzcocks, GBH, The Damned, The Vandals, The Distillers, The
Adolescents, T.S.O.L., The Circle Jerks, Unwritten Law and New Found Glory.
An on-site retrospective exhibition will chronicle the punk rock movement
through fashion, film, and art including a display of punk rock concert
flyers and posters.
"Levi's Jeans have always been seen as a uniform staple for Rock n' Roll
rebels. Whether on iconic punk bands like The Sex Pistols and The
Buzzcocks, or newer bands such as Pennywise and Unwritten Law, the Levi's
brand has been a staple for artists, " said Anna Brockway, Levi's Brand
Director of Marketing. "What better way to celebrate our longstanding
connection and relationship with music than to offer concert-goers The
Levi's Dangerously Low Dough Show – the ultimate convergence of classic and
new punk rock."
"With the Levi's Dangerously Low Dough Show, Clear Channel Entertainment
and the Levi's brand have created an unprecedented live event that truly
speaks to and touches the youth audience," said Bruce Eskowitz, president,
national sales and marketing, Clear Channel Entertainment. "The day-long
punk rock extravaganza offers an incredible line-up of core music artists
and an accessible ticket price at a premiere location."
Over the past four years, Levi's
has sponsored several artists including Phantom Planet, Christina Aguilera,
D'Angelo, Lauryn Hill, Sugar Ray, Goo Goo Dolls, Fastball and Jamiroquai, as
well as several emerging music festivals such as Sno Core '99, the Filmore
Series and Lilith Fair. The Levi's Dangerously Low Dough Show is the second
annual "Inland Invasion" concert. The event, which drew more than 30,000
fans, took its name from the San Bernardino/Riverside area located just
outside of Los Angeles.