TEL AVIV (CelebrityAccess) — Live Nation Entertainment announced on Tuesday that they've taken a majority stake in Israeli promoter, Bluestone Entertainment.
Bluestone Entertainment, a joint venture between Guy Beser, Shay Mor Yosef, Guy Oseary and Gadi Veinrib, was created in 2014 in a bid to bring international touring artists to Israel. Since launch, Bluestone has become a major player in Israel, producing concerts by artists such as Bon Jovi, Backstreet Boys, Enrique Iglesias, Major Lazer and One Republic. Upcoming shows being promoted by Bluestone in the market include Aerosmith (May 17) and Guns ‘n’ Roses (July 15) in Tel Aviv.
In addition to the acquisition, Live Nation announced the launch of Ticketmaster Israel, which has already taken over ticketing for Bluestone's major upcoming shows. The launch of Ticketmaster Israel brings the total number of international outlets for the Ticketmaster brand up to 28.
“We see a huge potential for international artists in Israel, especially as the venue infrastructure improves over the coming years,” said Guy Beser and Shay Mor Yosef of Bluestone. “The strength of Live Nation and Ticketmaster will provide Bluestone with the tools and the platform to further develop the market for international shows in Israel”
“We have seen a considerable demand for live entertainment with the shows that Live Nation has brought to the market over the last few years and have been very impressed when working with Guy, Shay and the rest of the Bluestone team,” added Alan Ridgeway, President of International & Emerging Markets. – Staff Writers