LOS ANGELES (CelebrityAccess) — Live Nation has announced a new partnership with web giant Yahoo that will see the promoter streaming live concerts on a daily basis over Yahoo's video service.
Starting on July, the Live Nation-branded channel, hosted by Yahoo, will showcase one concert every day over the course of several years. The video stream will include not only the performance, but offer interviews and backstage access as well, both before and after the concert.
The Live Nation Channel on Yahoo will also provides a new source of sponsorship revenue as the two companies plan to create and sell corporate partnerships. Kellogg's is the first to confirm their strategic partnership with the new channel.
In addition, the channel will provide links for viewers to purchase tickets for future shows by the artist.
"The Live Nation Channel on Yahoo will build on Live Nation's leading live music platform of 23,000 annual concerts, including the world's largest festival portfolio. With Yahoo, we will leverage our scale to establish a media platform unlike any that exists today," said Michael Rapino, CEO of Live Nation. "Launching this summer, this channel will offer fans a new destination where they can watch their favorite artists and also discover new ones."
The deal comes in light of both partners looking to compete with rivals. For Live Nation, the new channel is a challenge to AEG's AXS TV, which produces live concert content on a cable channel. For Yahoo, the content deal will help to bolster the company's video offerings as they compete with Google's Youtube video service. – Staff Writers
