VANCOUVER (CelebrityAccess) – Live Nation Canada announced the acquisition of the festival portfolio of Canadian concert and festival promoter Union Events, based in Calgary and Edmonton.
Union Events festivals now under Live Nation's aegis include X-Fest (Calgary), Sonic Boom (Edmonton), and Chasing Summer (Calgary) among others. As a part of the acquisition, Union Events founders and co-managing partners, Harvey Cohen and Nhaelan McMillan, as well as other key members of the Union Events team will join Live Nation Canada. The financial terms of the acquisition were not disclosed.
In 2016, Union Events will continue to promote concerts across Canada, but their concert bookings will be integrated into Live Nation Canada's touring division.
“We are proud to bring the expertise and properties of Union Events to the Live Nation family,” commented President – Live Nation Canada, Paul Haagenson. “Harvey and Nhaelan are proven creative entrepreneurs, who can help Live Nation continue to build compelling events for music fans in Canada. They are an ideal fit and we are very excited to have them join our team.”
“Nhaelan and I have worked closely with the core members of Live Nation Canada in numerous roles over the years, and it is with great excitement that we join their incredible team to continue the journey of bringing Canadians their most cherished memories,” said Union Events Managing Partner, Harvey Cohen. – Staff Writers