PARIS, France (CelebrityAccess) – Live Nation France announced that they have partnered with Pascal Nègre to launch #NP, a new artist management company to be based in France.
The company, to be helmed by Nègre, will cater to artist on all levels from recorded music to live, with a focus on digital marketing, Live Nation said.
Pascal Nègre, CEO of #NP said: "#NP's mission is to ensure the artist is at the very core of the game in this new digital age. Our specialist team will be with the artist every step of the way with the advice and services they need to allow them to do what they do best. I'm delighted to join forces with Live Nation France, a family of great professionals with worldwide expertise."
Nègre is an influential figure in the French music scene. As a former label exec, he has had stints at BMG, Columbia, Polygram, Island and Phonogram. Most recently, he was CEO of Universal Music France from 1998 to 2016, where he also played a key role for the label internationally.
Based in Paris, Pascal Nègre, one of the most prominent figures in the French music business, will lead the company along with an experienced team of specialists across marketing, design, digital and branding. – Staff Writers