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Live Nation Shuts Down Advertising Unit

NEW YORK (CelebrityAccess) — Live Nation has pulled the plug on a company unit that produced video content for advertising.

According to the New York Post, sources said the division, a joint venture with Vice Media, had 12 employees, who have all lost their jobs.

The source told the Post that the division had trouble generating revenue.

However, Live Nation appears to still be interested in non-concert media content production and will continue with LNTV, a larger joint-venture with Vice that produces news and content focused on the live concert scene.

Other Live Nation video projects under development include its "On Stage" series for presentation on video streaming service Hulu, as well as "Music Happens Here," a video series developed in conjunction with Hilton Hotels, covering iconic music hotspots around the world that will be presented on music streaming service Spotify. – Staff Writers