SHARJAH, CITY, UAE (CelebrityAccess MediaWire) — The emirate of Sharjah has sealed a deal with Live Nation that will see the promoter manage the new Al Majaz Island Theatre for a period of three years.
The terms of the agreement will see Live Nation handle event management when it opens, as well as develop policies and standard practices for the venue. Live Nation will also provide recommendations on all IT systems to be installed in the venue including financial management, venue event management, customer databases, email, point-of-sale, telephone, stock control, access systems, security and sponsor program software.
The $23 million semi-circular theater, built at the behest of the Sharjah's monarch Sultan bin Mohamed Al-Qasimi, will include a number of terraced seating sections that can accommodate up to 4500 patrons, and large stage replete with a state-of-the-art audio and lighting systems. The theatre is being developed as a part of the Al Majaz Island project, which includes shops, restaurants, galleries and other tourist-friendly amenities.
The completed theatre will serve as the focal point for Sharjah's term in 2014 as the Capital of Islamic Culture and will be Live Nation's first venue under management in the region. Sharjah, comprised of the city of Sharjah and a number of smaller suburbs is adjacent to the Emirate of Dubai. Sharjah City is the third largest city in the Emirates and perhaps the strictest with, alcohol and public fraternization between unmarried men and women being forbidden.
“Live Nation Entertainment will bring its global experience in venue, show and ticketing management (via ticketmaster.ae) to ensure this special new venue embodies the highest of operational and production values,” said Tyler Mervyn, managing director, Live Nation Middle East. – Staff Writers