LOS ANGELES (CelebrityAccess MediaWire) — Live Nation and Starwood Hotels & Resorts Worldwide, Inc. announced on February 5th, a partnership that leverages Live Nation's fully integrated music platform in North America, including performance venues, concerts, ticketing, VIP access and digital media to deliver live music experiences for Starwood Preferred Guest & SPG members.
The sponsorship will grant Starwood "Official Hotel Partner" status for select Live Nation venues including the House of Blues Clubs. SPG members will be rewarded with music offerings including special ticket offers, premium seats and interactive artist experiences for select Live Nation concerts. SPG members will also have access to retail discounts for artist merchandise and House of Blues restaurants purchases, and a wide array of other benefits.
Live Nation will help Starwood drive room stays through multi-platform media placement at Live Nation venues and seamless hotel booking integration on all "Where to Stay" web pages on LiveNation.com. This strategic alliance is also expected to drive incremental ticket sales for Live Nation through multiple media channels both online and in-room, reaching millions of guests worldwide.
"Securing this strategic business alliance with a distinctive, global brand like Starwood is a testament to the value and reach of Live Nation's integrated live music platform. We interact directly with millions of avid music fans annually through our venues and online platforms regardless of economic conditions," said Russell Wallach, Live Nation's President of North American Alliances. "Working together, we will open up a wide range of avenues to drive business among Starwood's hotel guests, as well as music fans across the country."
"This innovative partnership with Live Nation will help us to build even greater loyalty among our SPG members and also attract new customers from the millions of music fans who attend Live Nation shows," said Phil McAveety, Chief Brand Officer for Starwood. "We're always seeking new ways to offer unique experiences that our members can share with those close to them, and are thrilled with the opportunities that this partnership creates." –by CelebrityAccess Staff Writers