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McCartney And JBL Sign Sponsorship Deal

STAMFORD, CT (CelebrityAccess MediaWire) — Harman International Industries, the company behind JBL audio equipment has tapped Sir Paul McCartney to appear in their 'Hear the truth' marketing campaign.

A television spot featuring McCartney will debut Feb. 12 during the 54th Annual Grammy Awards with a print and online campaign following hot on the spot's heels. Additionally, JBL will be a sponsor of McCartney’s upcoming summer tour.

The Grammy spot will feature Sir Macca and his new single, "My Valentine," from the album "Kisses on the Bottom," which was released on Feb. 7.

"JBL is synonymous with great sound and has consistently met the standards for my music," said Sir Paul McCartney. "I’ve used JBL's professional equipment throughout my career as a recording artist and touring musician. I want my fans to ‘Hear the truth,’ and that’s what JBL delivers." – CelebrityAccess Staff Writers