Music Festivals 101

STOCKTON, CA (CelebrityAccess MediaWire) — The Music Management club at University of the Pacific is looking to teach local residents the art of creating and running a music festival by holding a free workshop at 11 a.m. Saturday morning.

The event, to be held at the Pacific Theatre in Stockton, California, is open to the public, and will be led by the producers of San Francisco’s annual Mission Creek Music & Arts Festival. Last year, Mission Creek featured more than 100 bands performing in 10 venues over one week in May. A concert with several bands who have performed at past Mission Creek festivals will follow the workshop.

A festival “is just a way to bring a community together,” music management club president Jessica Murillo, a junior at the school, told the Record Net. “Bringing music to a town is a great thing.”

The workshop is set for the day after Stockton’s new special events ordinance takes effect. Under the ordinance, promoters will need only one city permit – a special events permit – to hold a large public concert such as the Xclamation Festival, the outdoor show that draws about 15,000 music fans to downtown Modesto each summer.

“I think it’s encouraging that they are working to make it easier to do events in Stockton,” Chris Ricci, X-Fest president and organizer, told the paper. He also praised the Pacific students for holding the workshop and said it’s important for aspiring promoters to learn from those who have successfully organized events. –by CelebrityAccess Staff Writers

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