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MySpace Goes Viral

NEW YORK (Hypebot) —

In a move that has broad implications for how music marketers use the service, MySpace has launched a Data Availability initiative which enables users to share their public profile data on select websites. Yahoo, Twitter, Photobucket and eBay are early adopters.

Users will have control over what information is shared and dynamically update it across other selected sites. MySpace will be rolling out a centralized location within the site that allows users to manage how their content and data is made available to third party sites they have chosen to engage with.

Content which can be shared includes publicly available basic profile information, MySpace photos, MySpaceTV videos, and friend networks. Integration of the Data Availability project will roll to MySpace users and participating Websites in the coming weeks.