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MySpace Works To Turn The Tide

In recent months, MySpace has struggled under pressure from the Facebook juggernaut. Its purchases of iLike and imeem we're designed to strengthen its position in music. More recently MySpace has been integrating Facebook Connect into its own platform.

The feature allows users to sign into MySpace using their Facebook ID. It's live on MySpace's Fan Video service and further integration is expected in the coming months. Some analysts believe that this is a sign that MySpace is ceding the social networking space to Facebook. But the move is also a smart affirmation that users want to spread their time across multiple platforms.

To bolster its own efforts, MySpace has hired social media marketer Sean Percival as director of content socialization. In the past, Percival helped brands and personalities maximize their exposure on the site. He also authored "MySpace Marketing: Creating A Social Network To Boom Your Business" and blogs about the LA technology community on Lalawag.