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Pepsi Inks UK Partnership With Live Nation

LONDON (CelebrityAccess MediaWire) — U.S. soft drink giant Pepsi Cola has signed a three-year deal with Live Nation UK to provide beverages at Live Nation events, claiming the partnership will lead to more than 5 million people drinking its products at music events each year.

The deal follows collaborations between the two companies at a number of music festivals across the UK this year, including Escape in the Park and the O2 Wireless Festival.

Pepsi will gain the exclusive rights to provide refreshments at 31 Live Nation-owned and operated properties across the U.K., including the Cardiff International Arena, Manchester Arena, Liverpool Empire and London’s Dominion Theatre.

Pepsi drinkers will also have the chance to win tickets for the events, with regular competitions running on Pepsi’s UK website. –by CelebrityAccess Staff Writers