CANNES, France (Hypebot) – Warner Music Group today became the final major label group to reach an agreement to make their catalog available worldwide over the Qtrax ad supported music service.
Users who download the Qtrax client can search for and save music which the company monetizes by selling sponsorships and ads displayed during the search and listening processes. There is also a purchase option.
From the press release:
"Warner Music Group continues to be a pioneer in the digital music space and we are thrilled to be able to announce our global licensing deal with them," said President and CEO of Qtrax Allan Klepfisz. "They have one of the greatest collections of iconic American record labels and recognizable artists and we could not be more excited to be partnering with them. The Qtrax platform, among other things, incorporates a unique legal peer-to-peer experience that we strongly believe will compete favorably with illegal sites and will prove the ad supported model to be a viable and valuable alternative in the future monetizing of free music,” continued Klepfisz.
In making the announcement, Stephen Bryan, Senior Vice President, Digital Strategy and Business Development, WMG, said, "Today’s music industry is undergoing a dynamic transition which has us continually exploring fresh ways of delivering music to consumers. We look forward to leveraging platforms like Qtrax's to broaden the reach of our artists’ music and provide consumers with a unique and legal music-discovery experience."