MOSCOW, Russia (VIP NEWS) — Russian legislators have proposed new regulations for the live entertainment industry, under which a self-monitoring organization of promoters, to be titled Soyuzkontsert, will be formed.
Aimed to improve the sector`s operations generally, the proposed regulations outline greater responsibility for promoters around customer care.
Promoters that have already joined the organizations include SAV Entertainment, PMI and NCA, while other major players in the sector are expected to join.
Industry insiders say that the organization would make the industry more professional and efficient. The proposals include:
"The creation of a self-regulating organization is a natural step as the live entertainment industry moves towards greater professionalism," Dmitry Bogachev, head of the company Stage Entertainment, tells Billboard. "Similar professional organizations exist in many countries," he continued. "And, similarly to them, we shouldn`t restrict ourselves to formal regulation of relations with consumers."
According to Bogachev, companies in the live entertainment sector have many common goals and tasks that the new organization could address, such as regulating relations between partners, lobbying the industry`s interests, competing with cinema and television for customers and tackling contemporary challenges related to security issues. The organization also plans to deal with such issues as simplifying the process of obtaining visas for touring foreign artists and resolving taxation issues related to their fees.
The regulatory push arrives during a difficult period. An overall economic downturn in the country has hit many promoters, especially those who specialize in booking in foreign artists. The ruble hit an all-time low this week against the US dollar and — as foreign acts` fees are largely negotiated in US dollars and Euros while ticket prices are in rubles — promoters assume big risks organizing shows by most foreign artists.
Legislators are expected to adopt the new regulations in early 2016. –According to Billboard