SHANGHAI, China (CelebrityAccess) — Electronic music promoter and SFX subsidiary Made Event, the company behind the Electric Zoo Festival, is bringing the brand to to Shanghai, China in November of 2016.
The announcement follows the recent success of Electric Zoo: Wild Island, hosted in New York City over Labor Day weekend 2016.
“Electric Zoo: Countdown Shanghai” will take place on November 12, 2016 at the Expo Park in Shanghai, China, through a partnership between Made Event and music distribution/artist promotion company Kanjian.
Other recent expansions for the festival brand include events in Mexico and Japan.
“Following the success of Electric Zoo New York 2016 we felt the perfect next move was to continue the expansion of the festival to new markets. We couldn’t have picked a more exciting market – Shanghai, or a better partner – Kanjian,” said Adam Richman, SVP of Made Event-New York and Director of Electric Zoo at SFX Entertainment, Inc. “Electric Zoo Countdown is the perfect introduction of our brand to China and will be the stepping stone to bigger editions of Electric Zoo throughout Asia.”