(CelebrityAccess MediaWire) —
Sirius Satellite Radio has surpassed its year-end target of one million-subscribers.
Driven by robust holiday sales and helped by aggressive marketing, advertising, and an increase in consumer awareness, Sirius continues to see positive momentum across all channels. The company indicated that sales of its popular portable "Plug & Play" products, especially the Sirius Sportster, were contributing to the strong numbers, and that consumers continue to be attracted to the company's diverse product offering and programming.
"We predicted that we would reach one million subscribers by year-end and we did it," said Mel Karmazin, chief executive officer of Sirius. "It's now clear that consumers are increasingly recognizing the appeal of our programming, including commercial-free music, plus news, weather, traffic, entertainment and the best sports offering in satellite radio." –Bob Grossweiner and Jane Cohen