Starbucks To Heavily Promote McCartney CD

SEATTLE (CelebrityAccess MediaWire) — On June 5, Starbucks host an unprecedented Global Listening Event to celebrate the release of Paul McCartney’s “Memory Almost Full,” the first album ever released by Hear Music. More than 10,000 Starbucks stores in 29 countries and territories worldwide will participate in the event by playing the album in stores, all day, across all time zones. Beginning with New Zealand’s 47 stores, the Global Listening Event will roll-out in every company-operated Starbucks in the world allowing an estimated six million people to discover the new album in a single day.

“Customers from Taipei to Topeka have the opportunity to experience this extraordinary album all within a span of 24 hours,” said Ken Lombard, president of Starbucks Entertainment who oversees the day-to-day operations of Hear Music. “The Global Listening Event is one example of how we are bringing back the sense of event surrounding new releases, allowing fans to discover new music in a very personal way.”

In addition to the Global Listening Event, McCartney fans are also invited to make history by participating in a unique video tribute honoring McCartney’s 65th birthday. On June 5, film crews will disperse to 10 key Starbucks locations in London, New York, Berlin, Los Angeles, Philadelphia, Atlanta, Seattle, Hong Kong, Tokyo and Miami. Fans can deliver a birthday message directly to McCartney at a designated store location in these markets. The video tribute will premiere on June 18, McCartney’s birthday, via a host of online outlets. –Bob Grossweiner and Jane Cohen

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