SAN FRANCISCO, CA (Hypebot) – Live video on Periscope has caused concern among media company and rights holders. Most musicians, however, view Periscope – whether fan created or band authorized – as a promotion tool. No so, Taylor Swift.
Taylor Swift's TAS Rights Management has been recently sent dozens of takedown notices to Twitter owned Periscope demanding the takedown of videos shot by fans streaming portions of concerts or otherwise showing their love.
The aggressive takedown campaign appears to be unique among major music stars.
Here's an example of one of the letters via TorrentFreak:
Please accept this email as an electronic signature. I am authorized to act on behalf of TAS Rights Mangement.
I need to request the removal of a life musical performance by the artist Taylor Swift. Below are the URL's [sic]:
Please don't hesitate to reach out with any questions: