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The Indie Initiative: Your Best Salesman

THE INDIE WORLD (Hypebot) – Building the right team to support and promote your music is essential. But along the way it's important to remember that quite often you are your own best salesman.

A good manager, agent or publicist has contacts and skills including salesmanship that will help move your career forward. But no one posses your passion for what you create and understanding of exactly who you are and are not. No one is as invested in you as you are – or need to be.

Instead of viewing salesmanship as evil; embrace it when appropriate. No matter how good your team is, there will be times when only you can communicate the passion needed to move the ball forward. –by Bruce Houghton