CHICAGO (CelebrityAccess) — Telecommunications company U.S. Cellular revealed this week that they paid $13 million earlier this year to prematurely end their naming rights agreement for Comiskey Park, home of MLB team the Chicago White Sox.
The company disclosed the cost to escape from the deal during an earnings call conference with analysts on Monday. The telecom was on the hook for an additional $23 million for the full terms of the $68 million agreement, which was due to end in 2028.
Earlier this year, Guaranteed Rate, a private residential mortgage company, stepped in as the new naming rights partner for the venue.
Guaranteed Rate is designated as "the official mortgage and title company of the White Sox." – Staff Writers