NEW YORK (Hypebot) – VEVO, the online music video service owned by Universal and Sony and powered by YouTube will launch on December 8th. Yesterday the company announced and deal to add music programming from the vaults of Last.fm and more than 90 CBS Radio music stations early next year.
Through the deal, live musical performances, in-studio artist appearances, as well as interviews and behind the scenes coverage from CBS Radio stations and Last.fm will be featured across the VEVO Network. Additionally, VEVO will offer exclusive access to select CBS Radio station events like KROQ's Acoustic Christmas and B96's Jingle Bash.
"VEVO's intent is to offer the music fan unparalleled access to a rich library of music programming featuring their favorite artists, whether it be music videos in the traditional sense or other new and original music content," said Caraeff. "The CBS Interactive Music Group's catalogue of programming will invite VEVO users to watch their favorite artists on stage, at the interview mic and behind-the-scenes. We are pleased to partner with the CBS Interactive Music Group, whose exclusive content joins VEVO's growing music video library offering an even greater choice for fans."
Added Goodman, "Last.fm and CBS RADIO's stations are producing a tremendous amount of unique video content every day – from long form concerts such as the "Live on Letterman" webcast series and annual special events, to acoustic performances and one on one interviews. We're excited to be part of the next generation of music video services, and look forward to all the benefits that go along with Vevo's massive audience and reach including increased awareness of our efforts in this space to new revenue generating opportunities."
