Warner Music Group (WMG) and AT&T Wireless have signed non-exclusive agreements that will allow AT&T Wireless customers in the United States to access music clips, artist news, tour dates and artist images as well as purchase ring tones and CDs -all from their wireless phones. The agreements mark the first time a major music company has joined with a
leading wireless provider for such a comprehensive music service.
Launched October 16, the service provides access to content from the Atlantic, Elektra, Warner Bros., Maverick, Lava and Rhino labels.
"This agreement signals an important step in the evolution of marketing and selling music, and we're delighted that Warner Music Group is the first major music-company to be featured on the AT&T Wireless service," said Paul Vidich,
executive vice president of strategic planning and business development for Warner Music Group. "With AT&T's expertise in the wireless market and its vast subscriber base, we will be able to provide our record labels with a powerful new way to connect artists and fans, virtually
anywhere, anytime."
