With his soccer career stalled, Chris Zarou decided to comb Soundcloud, that’s where he found Logic, a guy living in a basement who was going to give it one more try.
Chris took the Megabus to go see his future client.
Mixtapes were released.
A deal was signed with IDJ, but with no product released. The advance was an investment.
Logic went on the road.
And eventually, he hit with the suicide song, “1-800-273-8255”
This is not your father’s music business. Chris isn’t even thirty. He relies on data, he combs it, and one of the most fascinating things he came across was the lack of bounce on streaming services after Logic’s appearance on the Grammys. There was an uptick on iTunes, but not on Spotify. I’m thinking everybody on Spotify already knew the track, Chris thought it was the oldsters who were buying it now.
So that Grammy bounce…
Radio is behind.
The Grammys are behind.
But Logic is not behind.
If you want to know how to build an act in today’s marketplace.
If you want to know how a young ‘un with no connections makes it.
If you want to know how the music business is the same, but different, still peopled by young entrepreneurs…
Then listen to this podcast.