LIVERPOOL, UK (CelebrityAccess) — German live entertainment company CTS Eventim announced that they have sealed a long-term naming rights deal for the Liverpool Olympia which will henceforth be known as the ‘Eventim Olympia.’
The deal will also see CTS Eventim take over as the exclusive ticketing system provider for the concert hall.
Eventim also announced that significant investments in the venue are planned by venue owner Argent Leisure and the theater’s operator VMS Live, which, according to Eventim, will “substantially” increase the number of shows held annually at the Olympia.
The Eventim Olympia is located on West Derby Road, to the north of Liverpool’s city center, in the district of Everton. One of the oldest auditoriums in Great Britain, it was completed in 1905 by the renowned architect Frank Matcham, who also designed the London Coliseum and the London Palladium.
In the decades that followed, the building was used variously as an indoor circus, a variety theatre, and a cinema, among others.
More recently, it has mainly served as a venue for concerts, comedy shows, sports events, as well as for fashion shows and club events. Since 1975, it has been designated as a listed historical building and currently has a capacity of 1,960.
‘The partnership with CTS Eventim gives us additional opportunities to utilise the enormous potential of this outstanding venue in the best way possible. I am absolutely convinced that, with the improvements we are making to the building, we will be able to attract even more shows. The new EVENTIM Olympia creates a genuine win-win situation that will also benefit the entire live entertainment scene in Liverpool,’ said Steve Forster, managing director of VMS Live.