Bob Lefsetz

Bob Lefsetz

The Attention Economy

The Attention Economy

Posted by - April 2, 2018
NEVER PROMOTE BEFORE AVAILABILITY You’re lucky if someone’s noticed, if they’re aware of what you’re advertising/promoting, in a world of endless messages once you’ve got someone hooked you need to…
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The End Of Virality

The End Of Virality

Posted by - March 21, 2018
There’s no buzz. Last night I watched “Logan Lucky” on Amazon. That’s where the movies are now, since Netflix has gone into production. I ain’t gonna say it was great,…
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The Changing Of The Guard

The Changing Of The Guard

Posted by - March 13, 2018
While oldsters were focused on piracy and streaming payments, youngsters swooped in and stole the music business, and it’s definitely not business as usual. First and foremost you must be part…
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Distribution Rules

Distribution Rules

Posted by - March 6, 2018
Distribution is king, now more than ever. Meet the new gatekeeper, same as the old gatekeeper, only different. If you want to get your message out, you must do it…
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The Oscars

The Oscars

Posted by - March 5, 2018
No one in Hollywood seems to have read “The Innovator’s Dilemma.” That’s right, we’ve been at the mercy of digital disruption for two decades, but the movie industry believes through…
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Op-Ed: CMA Foundation Kerfuffle

Op-Ed: CMA Foundation Kerfuffle

Posted by - March 3, 2018
“Mike Huckabee Resigns From CMA Foundation Board Following Outcry in Nashville” If only the Grammys reacted this swiftly to the abomination of their awards show, with the secret committee refusing…
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You Spend To Win

You Spend To Win

Posted by - March 1, 2018
The two biggest stories this week are Malone/Liberty taking control of iHeart and Comcast bidding for Sky. Cash is king, and Malone/Liberty use it to buy/invest when the chips are…
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