Hypebot, Author at CelebrityAccess

Bringing Together Tour, Radio, Fan-Targeted Advertising [CASE STUDY: Nathaniel Rateliff]

Posted by Hypebot - July 21, 2018

In this piece we look at commercial experiment of sorts, in which Concord Music utilized a triple-headed geo-specific marketing strategy to maximize listener consumption of one of its artists. ___________________________…

Major Labels Are Unhappy With Their Share Of Spotify’s Playlists

Posted by Hypebot - July 18, 2018

(Hypebot) — All three major labels are unhappy with the number of song placement they receive on key Spotify playlists and demanding preferential treatment, according to a new report. The…

Don’t Wait For U.S. Music Modernization Act: What All Artists Performing In Canada Can Do Now To Get Paid More

Posted by Hypebot - July 18, 2018

(Hypebot) — With the future of the Music Modernization Act looking uncertain, and things generally not looking great for artists in the performance rights in general, Shawn Wilson offers some…

R.I.P. Six Strings: Is The Death Of The Electric Guitar Near?

Posted by Hypebot - July 13, 2018

(Hypebot) — Fred Jacobs surveys market trends of the past several years, many of which (including the bankruptcy of Gibson) point to the dwindling popularity of that most iconic of…

Spotify Blog Supports DIY Over Label Releases

Posted by Hypebot - July 10, 2018

(Hypebot) — The Spotify For Artists blog has published a decidedly anti-record label, pro-d.i.y. article that is certain to anger the streamer’s record label partners. In it, Greg Puciato of the…

Streaming Changes Everything For Music Catalogs

Posted by Hypebot - July 8, 2018

Most labels and many musicians thrive because of their hits, but survive over time because of their catalog. But as MIDiA analyst Mak Mulligan points out, streaming , which offers…

Music Industry’s Nonsense ‘Myth Busting’ About EU’s Censorship Machines Essentially Just Saying ‘Nuh-uh’ Repeatedly

Posted by Hypebot - July 8, 2018

ALTERNATIVE VIEW: In this op-ed, Mike Masnick busts the myth busting of major EU publishers who were attempting to counteract criticism of the EU’s Copyright Directive’s Article 11 “link tax”, and…

Instagram Debuts Music Feature For Stories

Posted by Hypebot - July 7, 2018

Popular photo+ sharing platform instagram recently introduced a new feature which allows its users to choose from a variety of popular licensed songs to employ in their stories. ________________________________ Guest…

Music Industry Reacts To Today’s Article 13 Defeat

Posted by Hypebot - July 5, 2018

The EU Parliament voted Thursday to open debate on Article 13, sweeping legislation that revamps copyright law in the European Union, putting more onus on the likes of YouTube and…

Music Industry’s Nonsense ‘Myth Busting’ About EU’s Censorship Machines Essentially Just Saying ‘Nuh-uh’ Repeatedly

Posted by Hypebot - July 3, 2018

(Hypebot) — ALTERNATIVE VIEW: In this op-ed, Mike Masnick busts the myth-busting of major EU publishers who were attempting to counteract criticism of the EU’s Copyright Directive’s Article 11 “link tax”,…

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