LOS ANGELES, CA (CelebrityAccess) – NOW That’s What I Call Music!, the world’s bestselling multiple-artist album series of all time and a joint venture from Universal Music Group and Sony Music Entertainment, is celebrating 20 years of record-breaking U.S. success.
Having debuted in November 1998, the NOW series has since sold more than 100 million albums in the U.S., with all 65 numbered volumes reaching Billboard’s Top 10, including 19 No. 1s.
In celebration of the series’ 20th anniversary, UMe/Sony Music Entertainment will launch a series of special promotions, partnerships, and NOW artist and fan engagement initiatives throughout the year ahead.
Yesterday, they debuted an interactive online hub where fans can engage with music trivia, videos, and NOW’s complete discography, and have also partnered with iHeartRadio for a number of upcoming national radio specials. In addition, NOW That’s What I Call Music! will launch a series of new playlists on its Apple Music and Spotify curator profiles: https://NOW.lnk.to/NOWStreaming, and will announce plans for a “NOW Presents What’s Next” branded new artist showcase performance series, which will launch later this year.
UMe/Sony Music Entertainment also have plans to present top contributing artists with special awards in recognition of their contributions to the series’ unprecedented success.
In the meantime, NOW That’s What I Call Music! 66 is scheduled for release May 4th, with a special 20th anniversary themed released due out in November.