LONDON, UK (CelebrityAccess) – London-based tech company OCL has announced new agreements with Warner Music, Sony/ATV Music Publishing, Beggars Group and Bucks Music among others.
The agreements were designed to troubleshoot a common music licensing issue that app developers frequently come up against when building and beta testing their products. While previously they would have had to approach rights holders individually to negotiate access to licensed music, developers can now use OCL’s ‘Totem’ service to do so.
Of the agreements, PJ Dulay, OCL’s SVP of Music, said: “We are confident that our approach and technology will open up significant new revenue for the music industry. We’ve listened to rights holders and licensees and developed a licensing solution that addresses both their needs. Simplicity is the hardest thing to design and we’re delighted that many rights holders have faith in us.”
John Rees, VP of digital strategy & business development at Warner Music, added: “Warner Music is excited to work with OCL’s rights transaction solution, to help facilitate music licensing within the app developer community. The partnership aims to bring innovation and development around music, delivering great new consumer experiences, whilst ensuring rights holders and artists are equitably compensated.”
According to OCL, the tech company is actively seeking out additional rights holders and adding new agreements on a weekly basis.