HOLLYWOOD, CA (CelebrityAccess) – The Hollywood Reporter has learned that 42West managing directors Amanda Silverman, Meredith O’Sullivan Wasson and Sarah Levinson Rothman have exited to form The Lede Co..
The new company will focus on strategic communications as well as brand and reputation management for individuals and businesses, and it looks like they are coming out of the gates strong.
The firm’s launching roster includes a host of major names including Rihanna, Will Smith, Reese Witherspoon, Queen Latifah, Charlize Theron, Lady Gaga, Emma Stone, Illumination, Anonymous Content, Pharrell, Amy Schumer, theSkimm, Makeready, Hello Sunshine, Penelope Cruz, PepsiCo, Jennifer Garner, Jessica Biel, Mary J. Blige, Halle Berry, Riley Keough, Shakira, Cara Delevingne, David Spade, Chelsea Handler, Whitney Cummings, Gael Garcia Bernal, Jennifer Connelly and Gabrielle Union.
Commenting on the news, the Lede co-CEOs said in a joint statement: “The three of us have been privileged to work closely together for the last decade, and during that time, we have found that each of our individual styles and specialties in the talent and corporate worlds complement each other. As the entertainment, media and branding worlds continue to grow and shift, we are confident that our combined skills and experience have readied us to implement strategies that move along with it, and we can’t wait to see where this new journey takes us.”
They added, “Our time at 42West was invaluable, and we are so grateful to [co-CEOs] Leslee [Dart], Amanda [Lundberg] and Allan [Mayer] for their mentorship, wisdom, for building a company that truly felt like a family, and for their continued friendship as we begin this exciting new phase.”
Going forward, Wasson will be based in Los Angeles while Silverman and Rothman will operate out of New York.