DUBAI (CelebrityAccess) Through AEG Ogden, Dubai-based Meraas has signed a 10-year agreement with the Coca-Cola Company for the exclusive naming rights for Dubai’s first and biggest multipurpose arena.
The 17,000-capacity facility will be known as the Coca-Cola Arena The arena will be located at Meraas’ popular urban retail and residential area City Walk. It is expected to debut in June. It is anticipated to add tourism to the city because of its ability to bring in entertainment year-round.
“We are proud to have a company of such worldwide renown as Coca-Cola taking on the naming rights for the arena in the long-term,” said Meraas Group Chairman Abdulla Al Habbai. “It is a testament to the unrivaled positioning of Dubai as
Murat Ozgel, General Manager of Coca-Cola Middle East and Deputy President of Coca-Cola Middle East and North Africa, added, “We are proud to be a part of this highly anticipated entertainment destination which demonstrates our commitment to the region. The Cola-Cola Arena will build on Dubai’s thriving entertainment industry, positively contributing to the city’s ambitions to become a world-leading metropolis. The arena will create another iconic landmark in the city attracting visitors from across the world.