FLOWTOWN (Hypebot) –
You've got hundreds, even thousands of emails on your mailing list. But who are they?
Many email programs use ISP addresses to pinpoint with some accuracy the email address owners location to about the zip code level. But Flowtown goes farther. The new service trolls the web and can often also find out the name, age, gender, occupation and all the social networks of the fans that signed up for your email list.
It all sounds a little bit like invasion of privacy until you remember that every bit of information that Flowtown gathers was knowingly posted by the user on the social web. The result can be much more targeted marketing, engagement and retention campaigns; for example emailing details of a Twitter campaign only to fans already using the service.