LONDON (Hypebot) – They may have lost music from WMG, but starting today Last.fm has added Universal Music Group music videos to its free on-demand service. The deal marks Last.fm's first major video partnership, and as part of the agreement Universal will receive a portion of the revenue from the ads displayed alongside every video streamed. No details were provided.
Last.fm's scrobbling technology will help users engage with content by recommending videos according to users' individual taste.Videos can be found here.
