BERRIEN SPRINGS, Mich (CelebrityAccess MediaWire) — Muhammad Ali's unique brand of courage, integrity, humor and determination are not being hawked at a new website that features the first official Muhammad Ali online store.
Launched on the iconic athlete's January 17 birthday, the store will feature authentic autographed items and licensed products along with "never before seen" photographs and even provide fans with the chance to chat with the Champ and his entourage.
"We are transforming our website into a platform offering even more original content about Muhammad," said Ronald A. DiNicola, president and CEO of Muhammad Ali Enterprises LLC. "We will be creating an online global community of Ali fans and we want everyone to be a part of it."
Muhammad Ali Enterprises is a subsidiary of Robert Sillerman's CKX, which also owns the rights to the likeness of Elvis among other holdings. – CelebrityAccess Staff Writers
