(CelebrityAccess MediaWire) — Veteran music and entertainment publicist Sheryl Northrop has launched NorthStar Entertainment, a music and entertainment publicity, artists management and consulting firm, based in Thousand Oaks, CA. Northrop’s PR firm, The Baker/Northrop Media Group, founded in 1997, will remain intact as a division of NorthStar Entertainment.
"As a PR agency representing a wide range of artists, we work closely with a large network of incredibly bright and dedicated individuals including managers, booking agents, designers, producers, club owners, retailers and marketing executives," said Northrup. "As the industry continues to evolve and change, it seemed very natural to expand our working relationships with artists and to be able to utilize our relationships and expertise in the industry to help guide them in their careers. We believe strongly in solid artist development and are committed to the long-term success of our clients, whether for PR, management or consulting."
NorthStar Entertainment’s management division currently represents the indie rock group Rosavelt.
Current PR projects include Midwest Music Summit 2005, Rosavelt, Greg Summerlin, Tectonic Sound, Lisa Loeb, and Bernie Leadon
NorthStar’s consulting division offers support, general advice and guidance to artists, especially independents, and was set up specifically as a way to empower artists and provide them with the necessary tools to make informed decisions about their careers in an effective and economic way.
Sheryl Northrop and NorthStar Entertainment can be reached at: 501-I South Reino Road #380,
Thousand Oaks, CA 91320; Phone: 805-498-5880; Fax: 805-498-5246; e-mail: Sheryl@northstar-ent.com. — Jane Cohen and Bob Grossweiner