Spotify To Target Playlists For Advertising

LONDON (Hypebot) – Spotify has announced the launch of Playlist Targeting, the newest feature in it's Spotify For Brands platform. Playlist Targeting will allow brands to reach specific artists by targeting unique audience segments based on streams from Spotify’s 1.5 billion-plus playlists.

“Music is an integral part of life, day in and day out,” said Jeff Levick, Chief Revenue Officer, Spotify. “Our new targeting solutions based on rich behavioural insights combined with our global footprint in 58 markets give brands unprecedented ways to reach streaming consumers.”

Spotify elaborates on Playlist Targeting capabilities:

Brands can now target audience segments based on who they are (age & gender, geography, language), what they’re listening to (playlist, genre), and when and how they’re listening (time of day and by platform/device). Brands can also leverage cross-platform retargeting and sequential messaging to continue the conversation with listeners at multiple touch points. Spotify Audience Targeting leverages 100% registered age and gender data, rich location and behavioural data, moods and need states, music taste trends, and much more. from MusicWatch Blog

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