CHICAGO, IL (Hypebot) –
Chicago jam rockers Umphrey's McGee are known for their loyal and engaged fans; and the band has always gone out of their way to hold up their end of the relationship. At select shows, the band is taking fan interaction to a new level.
Ideas were submitted from fans by texting descriptive words, phrases, and pop culture references ("pretty much whatever came to mind") to the Umphrey's Mozes mobile interface. The suggestions were then filtered by Umphrey's "sound caresser" and projected on a screen for the band to digest and turn into the next phase of a live jam. The music took off based on varied suggestions ranging from afternoon bus ride in Jamaica to drinking pina coladas in a hurricane.
Here's a video glimpse of fan interaction 2.0 Umphrey's McGee style: