NEW YORK (CelebrityAccess MediaWire) — The United States Tennis Association has agreed to an extension of their multi-year ticketing agreement with Live Nation's ticketing operation, Ticketmaster.
Launched in 2008, the US Open Ticket Exchange is the only resale marketplace endorsed by the USTA. Every ticket purchased and sold is valid and authenticated via Ticketmaster's ticket barcode verification and reissue technology for the US Open and it allows fans to print opt for digital delivery or print-at-home tickets.
The deal will also see USTA continue to utilize Live Nation's LiveAnalytics portfolio of information tools.
"USTA events annually attract legions of tennis fans from around the world and Ticketmaster has the only platform that can help us reach our existing fans while helping us to build relationships with new fans," said Danny Zausner, Chief Operating Officer, USTA Billie Jean King National Tennis Center. "We've extended our partnership with Ticketmaster to ensure that each one of these fans has secure and convenient access to the widest selection of USTA event tickets, including US Open tickets." – CelebrityAccess Staff Writers