PORTLAND, OR(Hypebot) – Online video has become as (or even more) important as radio to music discovery and marketing; and Vadio has found a significant niche by providing the tech that helps labels distribute video online.
Vadio has announced a $7.5 million Series A funding round to scale the delivery of music video content. The company has also appointed former Sony Pictures Digital president Yahir Landau as Chairman/COO and former Vevo CEO Rio Caraeff to its Board Of Advisors.
“This round of funding and the simultaneous growth of our leadership team are two significant moves for Vadio as we continue to grow and bring change to the streaming music experience,” Vadio CEO Bryce Clemmer said.
“Music videos completely changed the entertainment industry when they were first broadcast on television. Now, through Vadio, there is the opportunity to once again transform the industry by moving videos to the places where consumers already love to listen to music – streaming audio services. Yair and Rio’s experience is invaluable in helping Vadio lead this transformation. They are both pioneers in bringing new digital experiences to the mainstream in the music and entertainment industries.”