(CelebrityAccess MediaWire) —
George White has been promoted to senior vice president, Strategy and Product Development, Warner Music Group. Formerly vice president of Technology Business Development, White is based in New York and will continue to report to Alex Zubillaga, executive vice president, Digital Strategy and Business Development for WMG.
In his new capacity, White will help shape WMG's company wide effort to develop innovative new digital and physical products. White will also oversee WMG's internal global digital content development program. In addition, he will work closely with WMG's technology partners to create and introduce new distribution channels for music, including authorized peer-to-peer services, new mobile music applications, and music-based video games.
"With his lengthy label experience and his understanding of the interaction of music and new media," said Zubillaga, "George is an ideal candidate to help Warner Music Group continue to create the most innovative and interactive music products."
White began his career at WMG in 1996 as the associate director of Multimedia at Atlantic Records, working with Tori Amos, Bad Religion, Collective Soul, Hootie & The Blowfish, Matchbox Twenty, Jewel, Jimmy Page and Robert Plant, Rush, Stone Temple Pilots, and Sugar Ray to produce Atlantic Records' award-winning websites, innovative enhanced CDs and DVDs, and historic live webcasts. Later, White led the label's Research and Development function for online and emerging technologies. Before joining Atlantic, he held several leadership positions at the new media publisher, Voyager. –Jane Cohen and Bob Grossweiner