LAS VEGAS (CelebrityAccess) – Sports, entertainment and marketing industry leaders Jason Gastwirth, Jamie Fritz and Greg Cannon announced today the formation of Interstate 15, a new venture headquartered in Las Vegas offering world-class sports, entertainment and marketing-focused services, including strategic consulting, talent, management and booking, sponsorship sales, branding, creative development and digital marketing.
“This is an extraordinary era for sports and entertainment and its connection to brands and the fan experience,” said Gastwirth. “We are excited to leverage our collective expertise with the Interstate 15 platform to support our client’s success and growth as a best-in-class industry partner. Our shared passion, valuable experience and innovative mindset will drive this new partnership’s success.”
Gastwirth, with nearly two decades in the live entertainment scene, recently held the role of president of entertainment at Caesars Entertainment. In this influential position, he took charge of booking strategy, marketing, and operations for the company’s extensive venue network across North America. His tenure saw the initiation of the latest wave of Las Vegas headliner residencies, kicking off with icons like Britney Spears and Jennifer Lopez and culminating in successful multi-show runs featuring Adele and Garth Brooks. Gastwirth also steered the attractions and brand alliances divisions within the company. Prior to Caesars, he served as the chief marketing officer of the Palms Casino Resort. He held the position of vice president of casino marketing and entertainment at Las Vegas Sands Corp. Returning to his consulting roots, Gastwirth previously occupied strategic roles at Gap Inc. and management consulting firm Booz Allen Hamilton. Beyond his professional endeavors, he actively engages in community support, notably as the president of the Vegas PBS Board of Directors.
Fritz boasts a remarkable 25-year career in cultivating and managing high-visibility celebrity talent through his firm, Fritz Martin Management. Specializing in sports and entertainment, his expertise revolves around elite athletes and global brand representation. His client roster reads like a who’s who of NFL legends, featuring Eddie George, Joe Theismann, Marcus Allen, Rod Woodson, Ronnie Lott, Shannon Sharpe, and Tim Brown, among others. Known for identifying and seizing untapped market opportunities, Fritz’s team takes charge of business affairs for a diverse range of professionals, including pro athletes, Pro Football Hall of Famers, Heisman Trophy winners, NFL MVPs, and Super Bowl MVPs.
“Forming Interstate 15 marks a pivotal moment in redefining strategic partnerships for sports and entertainment talent representation,” said Fritz. “With my history managing some of the most renowned names in sports, I’m thrilled to bring my expertise to this venture. Our goal is to create unparalleled experiences for our clients and their fans. This team’s combined background in entertainment and marketing provides a tremendous advantage to our clients and the brands we support.”
Cannon’s expertise lies in the art of launching and revitalizing brands, crafting innovative marketing strategies, and fostering customer engagement. His portfolio showcases a knack for producing premium content and infusing creativity into every project. Beyond his professional roles, Cannon extends his influence to advisory boards for various tech startups and the esteemed Las Vegas Academy of the Arts, showcasing his commitment to fostering innovation and artistic development.
“With Interstate 15, we’re not just launching a company; we’re setting a new standard in sports and entertainment marketing,” said Cannon. “As trends and technology rapidly reshape how audiences discover, purchase, and experience events, I-15 will transform how brands connect with their customers, ensuring that every interaction is impactful and memorable.”
Interstate 15 stands at the intersection of the ever-evolving dynamic among brands, content and fans. As a team of industry veterans with a strong track record for excellence and innovation, this historic collaboration will redefine the standard in sports and entertainment marketing and talent representation. Stay tuned to follow I-15 on the road ahead, promising to be as thrilling as it is transformative.
More details regarding the new venture will be announced in the coming weeks. For more information, visit Interstate-15.
